8/07/2006

MTV Breaks the Addiction

A groundswell among the younger generation. A new MTV reality TV show for teens.

Third show has already been shown, but there's a website with recaps:

http://www.mtv.com/thinkmtv/features/environment/break_the_addiction/index_12steps.jhtml

For those of you wondering whether sustainability could hold its own with the MTV set, consider that MTV has launched Break the Addiction, a "12-month action plan for fighting global warming and the effects of over-consumption in your environment and your world."

Over the course of a year, the program offers a monthly tip for reflecting on your personal habits and finding ways to change them. Thesteps include being a conscious consumer, calculating personal carbon consumption and designing your space in an eco-friendly way.

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